منابع مشابه
Research on Corporate Image Orientation
Corporate image orientation is the base of corporate image planning and the first step to implement CIS (Corporate Identify System) designing. According to different schemes and design aims, strategies adopted by corporate image orientation are different. Generally speaking, we can adopt demand adaptation, reciprocal thinking, dominance prominence, reorientation and improving the occasions to i...
متن کاملThe Mediating Role of Corporate Image on the Relationship between Corporate Social Responsibility and Firm Performance: An Empirical Study
This study attempted to investigate the effects of corporate social responsibility on firm performance. It also tried to identify the mediating role of corporate image on the relationship between corporate social responsibility and firm performance. This research collected data on latent constructs through a questionnaire administered survey of managers across a spectrum of industries in Bangla...
متن کاملThe Effect of Corporate Culture and Market Orientation on Iranian Industrial SMEs’ Performance
The purpose of this paper is to analyze the simultaneous effect of Corporate Culture and market orientation on the performance of small to medium-sized industrial manufacturing firms. To this end, a cross-sectional survey and variance based structural equation modeling was used for testing the hypotheses. The samples were selected based on a stratified sampling of commodity and specialty indust...
متن کاملexamining influencing factors on corporate image of governmental banks
in this paper the concept of corporate image has examined in detail and a complete discussion devoted to the presentation of three trends discernable in corporate image literature .in the later steps the influencing factor on corporate image are considered and examined. contrary to the studies fulfilled in other countries, the research results show that in iran fulfillment of social responsibil...
متن کاملReinventing Corporate Research
venture capital, corporate research, research management, management best practices Research and development organizations in established enterprises can become more effective by leveraging products and learnings from venture funded companies, and from adopting some of the management practices of venture fund managers and start-ups managed by a venture capitalist. Corporate research continues t...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Asian Social Science
سال: 2009
ISSN: 1911-2025,1911-2017
DOI: 10.5539/ass.v4n5p18